When entering a large facility, the expectation is that wayfinding will be intuitive, but it often is not, sending both you and other visitors on a wild goose chase. Confusion, frustration, time-wasting, and negative impressions of the brand can be the result.
At NAI Signs, we see directional signs in a very different light. We consider them silent guides that take the stress out of wayfinding and add to the visitor experience. We sort out clear and consistent sign systems so that when someone enters your building, they know exactly what direction to go.
Table of Contents
- Directional Signs That Guide & Elevate Visitor Experience | NAI Signs
- Why Every Facility Needs Directional Signs That Actually Work
- The NAI Signs Approach: Crafting Directional Signs That Guide with Precision
- From Walls to Lobbies: The Many Faces of Directional Signs
- Design Secrets Behind Directional Signs That People Actually Notice
- Real Stories: How Directional Signs Transformed Visitor Experiences
- Why NAI Signs Is the Go-To Expert for Custom Directional Signs
- The Hidden ROI of Professional Directional Signs
- Final Thoughts
Why Every Facility Needs Directional Signs That Actually Work
In relation to the layout of a facility, one of the most often overlooked yet critical elements is signage. When directional signs are not up to the task, it leads to a myriad of problems that can be avoided.
- Visitors struggle to find their way around a facility.
- Miss appointments and meetings because of confusion.
- Need help from the staff because they don’t know where to go.
- Sometimes leave a poor impression on the people they are meant to be serving.
Well-known professional signs can sort all of these problems out by making it obvious exactly what to do, and where to go at every crossroads. Here at NAI Signs, our signs are constructed to send people straight to their destination, so that they never feel lost.
The NAI Signs Approach: Crafting Directional Signs That Guide with Precision
Concerning directional signs, NAI Signs knows that not all signs are cut from the same cloth. Our experts come into every project with a tailored strategy, and guarantee that our signs will be clear, hardy, and perfectly in line with your brand.
Our technique involves:
- A deep analysis of the space, the flow of traffic, decision points, and how people behave.
- Bringing that information to the design phase, and ensuring that each sign is a reflection of your brand’s identity. With typography, hues and motifs that are all working in harmony.
- We use the finest materials and craft our signs to last. Capable of withstanding heavy use and the harshest of weather.
- The placement of these signs is just as important as the sign itself, and we choose installations that give them maximum exposure and attention, so that they’re effortlessly guiding visitors in the right direction.
By following this process, our signs go beyond mere direction. They add to the visitor experience, and can even transform how your brand is perceived.
From Walls to Lobbies: The Many Faces of Directional Signs
As for directional signs, there is no one-size-fits-all solution, each one serves a different purpose and is used in different settings.
Wall-Mounted Signs
They are best suited for corridors and hallways, offering clear and gentle guidance.
Freestanding Signs
Ideal for lobbies, atriums and open areas, have maximum visibility,
Outdoor Signs
Out-of-doors signs can withstand the elements in parking lots, university campuses, and outside pathways,
Whatever the location, NAI Signs crafts signs that are not just functional but also impressive.
Design Secrets Behind Directional Signs That People Actually Notice
Speaking of directional signs, people notice those that are clear, intuitive and visually pleasing. At NAI Signs, we’ve cracked the code to make these types of signs work so well. Our sign designs are a winning combination of legibility, symbols, strategic placement, consistency and integration.
- Legibility
Our top priority, with fonts and color schemes that ensure readability from a distance.
- Symbols and Icons
Experts at using symbols and icons that help visitors make sense of the information and can process it quickly, you won’t find cluttered texts on our signs.
- Strategic Placement
Decisions are made at the points where signs are posted, and we make sure to put them right there for maximum impact.
- Consistency
Consistency in brand identity across the facility and all signage is also vital.
- Environmental Integration
Have an aesthetic eye for environmental integration, ensuring that the sign will blend in with your facility’s design and construction.
Effective, artistic sign design can turn signs into instinctive guidelines that are second nature to visitors.
Real Stories: How Directional Signs Transformed Visitor Experiences
Looking at our success, we use real world results at NAI Signs.
- Hospitals
Hospitals, for example, are equipped with direction signs that prevent disorientation, get patients to their destinations on time and add a nicer experience for the patients.
- Retail Centers
Retail Centres know exactly how confusing unclear signage can be, so they use clear signs that are easy to see and guide their visitors straight to the stores they want to visit, boosting engagement and happiness.
- University Campuses
University campuses can be vast, but students and visitors find it easy to get around thanks to NAI Signs. Coming in late or getting lost is a thing of the past.
Our combination of clear signs, expert placement and brand identity guarantees that signs are more than just a necessity, they are solving real problems and sending people on their way, happy.
Why NAI Signs Is the Go-To Expert for Custom Directional Signs
Speaking of expertly designed directional signs, NAI Signs is the go-to option for businesses.
End-to-End Service
From initial consultation to fabrication, installation and maintenance, gives our clients peace of wayward minds and ensures professional quality.
Customized Signage
We are fully devoted to creating custom signs that are not just tailored to each facility’s unique layout, brand and clientele, but deliver on quality and character too.
High-Quality Materials
Top-grade materials are used for all signs, to make sure they’re long-lasting and weathering.
Full-Grade Industrial Experience
Our extensive exposure to the healthcare, education, retail, corporate, and hospitality spaces, allows us to put proven results at your service.
Collaborative Approach
The way our signs interact with functionality is not all we’re passionate about. A team of sign design experts working with us will make sure they’re also aesthetically appealing.
The Hidden ROI of Professional Directional Signs
The return on investment is not just a number, when you invest in professional directional signs for your facility.
- Visitors can now navigate your building with confidence and a clear understanding of what’s to come, thanks to the enhanced visual experience these signs deliver.
- Employee productivity takes a boost as people now spend less time directing traffic. It’s then that your employees can focus on what’s really important.
- Brand identity, as the new signage helps your brand to reinforce that sense and recognition.
- Accurate signages keep the risk for hazard at its minimum, get you into compliance with the regulations and regulations and will last you years.
- Professionally created signs offer you a long-term solution with regards to investment.
When thinking about functional spaces, a facility that has clear signposting and maps becomes really pleasant, inviting and efficient.
Concluding It All
Speaking of facilities, no matter the size, clear and expertly designed directional signs can turn a complex and overwhelming space into a more efficient and visitor-friendly one. They can do more than just point the way, enhancing visitor satisfaction and boosting operational efficiency and are effectively becoming a marketing tool to reinforce the brand’s identity as one moves through the space.
At NAI Signs, we merge strategy, aesthetic and craftsmanship to build signage systems that give exact instructions and knock people off their feet. When we join forces with our clients, we give the assurance that their visitors will glide through their space with no confusion, their employees can concentrate on their duties and their brand will be remembered for its polish and warmth. Don’t let ambiguity ruin the visitor experience, let NAI Signs sort out your environment with a clear vision, competence and a lot of care.